About 40 Aprons

Hey, I’m Cheryl!

I’ve been writing healthy, family-friendly recipes at 40 Aprons for over 10 years. I believe food should be delicious and that healthy eating doesn’t have to be complicated or super restrictive! I’m the CEO of a food blog virtual assistant agency, and I run a postpartum & maternity clothing shop

What You’ll Find Here: Healthy Recipes Your Family Will Love

40 Aprons offers clean eating, healthy recipes. Our recipes fit a variety of dietary considerations, like Whole30, vegan, paleo, keto, etc. I want to offer recipes for real people, not Instagram stars!

I pack my recipes with as much flavor as possible, so you never feel like you’re eating “healthy” – just delicious food.

As a mom, I love recipes that are quick and family-friendly. That’s what you’ll find here: food that tastes amazing but isn’t overly complicated. Your kids will (probably) eat it, and you’ll keep these healthy recipes on hand long after your Whole30 is over.

Click here to check out my favorite recipes on the site.

My Story with Clean Eating

I’ve been blogging since 2009, but it wasn’t until 2015 that we discovered the paleo diet and Whole30 made us feel.

I’d been interested in healthy eating since a very early age: I went vegetarian at age 10 because I felt like something was just not right about the standard American diet. That was, of course, the only really visible “alternative” diet at the time, and I was vegetarian or vegan off and on for 15 years.

In 2015, when I was about a year postpartum with my son, I decided to try a Whole30 to solve a few problems I was having: horrible sleep, jaw pain, and stubborn postpartum weight. I was shocked to find that all of the issues resolved within a couple weeks on this whole-food-focused elimination diet, and we were convinced for good! That’s when I started sharing my favorite paleo and Whole30 recipes on the blog.

By simply focusing on “real food” and whole ingredients that make me feel great, we’ve found a sustainable way of eating that I hope inspires you, too!

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About Cheryl

I’m a mama of three, wife of one (I mean), living in Memphis, TN. I love wine, yoga, and traveling, but my greatest loves are still food and photography. In addition to creating healthy, paleo, and Whole30 recipes, I run a food blog virtual assistant agency called 40A. that helps other food bloggers grow their platforms by handling social media marketing, SEO updating, PR and brand management, and more! I’m also the cofounder of the design agency Layer Cake Co., where we build immersive digital experiences for food bloggers, restaurants, and food brands. I’d love to chat with you about either if you’re in the market to grow your food-based business!