About 40 Aprons

Hey, I’m Cheryl!

I’ve been writing healthy, family-friendly recipes at 40 Aprons for over 12 years. I believe food should be delicious and that healthy eating doesn’t have to be complicated or super restrictive! I’m also a certified yoga teacher, mom to 3 young kiddos, in training to become a certified health coach, and I’m the president of a food blog virtual assistant agency.

What You’ll Find Here: Healthy Recipes Your Family Will Love

40 Aprons offers flavorful, family-friendly recipes that are usually made with unprocessed ingredients. Our recipes fit a variety of dietary considerations, like Whole30, vegan, paleo, keto, etc. I want to offer recipes for real people, not Instagram stars!

I pack my recipes with as much flavor as possible, so you never feel like you’re eating “healthy” – just delicious food.

As a mom, I love recipes that are quick and family-friendly. You’ll find a lot of that here: food that tastes amazing but isn’t overly complicated. Your kids will (probably) eat it, and you’ll keep these healthy recipes on hand long after your Whole30 or keto January is over.

Click here to check out my favorite recipes on the site.

My Story with Clean Eating

I’ve been blogging since 2009, but it wasn’t until 2015 that we discovered the paleo diet and Whole30 made us feel.

I became interested in healthy eating at a very early age: I went vegetarian at age 10 because I felt like something was just not exactly right about the standard American diet. However, at that time, vegetarianism was the only really visible “alternative” diet at the time, and I was vegetarian or vegan off and on for 15 years.

Since then, I’ve experimented with almost every approach to eating, from Whole30s to low carb, paleo to keto. And over this lifetime of trying to find the “right” diet for me, the only thing that’s been consistent is this: things change! How I want to eat changes, and I don’t like having anything completely restricted.

Today, I focus on eating whole foods and indulging when I really want to. This way of eating is sustainable and never feels like I’m missing out on anything, and my recipes are designed to help you feel the same. We offer recipes within a range of dietary considerations, like vegetarian, vegan, paleo, Whole30, and keto, to best reflect how we think the typical person tries to live a healthy life. And that means deliciously indulgent recipes here and there!

I always say: we’re not playing a game, so there is no “cheating.” Love your food!

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About Cheryl

I’m a mama of three, wife of one, living in Memphis, TN. I love wine, yoga, and traveling, but my greatest loves are still food and photography. In addition to creating healthy, paleo, and Whole30 recipes, I run a food blog virtual assistant agency called 40A. that helps other food bloggers grow their platforms by handling social media marketing, SEO updating, PR and brand management, and more! I’d love to chat with you about it if you’re in the market to grow your food-based business!