Liberally flour large, flat work surface, then transfer risen dough to floured surface. Sprinkle additional flour onto dough and rolling pin.
Roll dough into evenly-thick rectangle measuring approximately 24 inches wide by 18 inches tall, with one longer edge closest to you. Note: While rolling dough, gently move and lift dough often to ensure dough does not stick to work surface. Add flour to surface, dough, and/or rolling pin as needed to prevent sticking.
Spread cooled filling evenly over entire sheet of dough, leaving 1-inch-wide bare border across top edge of dough sheet.
Starting at edge of dough closest to you, firmly and neatly roll sheet of dough toward top bare edge, forming spiral log.
When full sheet of dough is rolled into log, position dough with seam underneath log to keep dough rolled tightly.
Line sheet pan with parchment paper, then butter parchment paper evenly.
Working from one end of dough log to other, use serrated bread knife to slice through dough log every 1 ½ inches, creating approximately 16 equal-sized cinnamon rolls. Place each cinnamon roll side-by-side on buttered parchment paper. Fit any excess dough onto sheet pan or discard.
Tightly cover sheet pan with food-safe plastic wrap. Set pan aside and let cinnamon rolls rise 1 hour or until puffy.