Last Thursday morning, I was at an event live blogging, when I received this in my inbox:
OK, I get it. Tribe Boost delivers highly targeted Twitter followers. They did their job highly targeting Twitter users by following me, someone who would be highly interested in their services highly targeting Twitter followers.
During a short break, I went to follow them back and clicked the link in their bio that led to their homepage. Within minutes, I was signed up. If that’s not proof that Twitter, often viewed as social media for business’ ugly stepchild, does actually work for business, I don’t know what is.
What can we take away from this simple transaction?
5 Top Tips for Following
– Don’t blindly follow. “Ready, aim, fire.” Find out who you want your followers to be. If you follow them, make sure to interact with them and
– Provide clear, simple-to-understand information in your bio. I knew from reading their short bio that I could use their product.
– Don’t blindly follow but… don’t sit around and wait for your “great content” to follow itself. Twitter is a conversation. Think about it like a party.. it’s not weird to approach people, unless you’re doing it simply to look like you have a lot of people talking to you. That’s.. weird. It’s great to approach people on Twitter, so long as the conversation makes sense and well, happens.
– Follow during optimized email and Twitter hours. If someone gets a lot of Twitter followers each day, you can never be sure as to when they’ll get the notification. Some come individually; some come in bulk. However, following during regular email and Twitter hours means a user is more likely to view your follow individually and treat is as worth a look. Never rely on this, as, like I said, you can never be totally sure if they even get notifications, so make sure you engage your new following in conversation!
– Offer something great for me. I get followed often by stores across the country that sell things I could care less about. The only way I’d want to follow them back is if they offer something that makes it worth my while. Tribe Boost does this, obviously, but even if you’re not as universally useful, try to produce informative or entertaining content that creates value for your followers. Try conveying this in the bio, where your new following will first look to learn about you.0