Do you want an easy-to-follow map for creating social media content on a regular basis? Do you ever feel stuck, with nothing more to say? This blog will help you write daily–or even just frequent–content for your business.
We hear all the time, “Content is king, content is king!”, but it’s true. Think about it–why do you follow anyone on Twitter? Why do you “like” anyone on Facebook?
You do these things because you wager that their feed will be entertaining, informative, engaging, beneficial, or personal. Let me repeat that. You follow someone on social media–meaning, you give your time to users–because they provide a feed that’s some combination of
Yet creating content on a daily basis can be a daunting task. You run out of things to say! You run out of good ways to say the things you do want to say.
The next time you’re stuck, return to these points to help generate content.
- Have you read something lately that you shared with someone individually? Better yet if you bring it up in “real-life” conversation. Share this, with a short comment on why you liked it. Odds are, others will like it, too.
- Do you take odd or entertaining things your coworkers do for granted, just because you’re around them daily? Would they be funny to outsiders? Some of my most popular tweets are odd things my fiancé says that I otherwise shrug off. Be smart here, though, and don’t share anything that’s too personal or embarrassing. But does your co-founder always listen to Tupac when prepping for a presentation? Do you wear a “lucky” blazer before big client meetings? Share it. Most likely, your followers will relate to these little endearing anecdotes.
- Do you ever come across information that really makes you think, “Huh! Interesting.“? No matter if it’s something strange in market research (no trade secrets, obviously), or just an odd fact you read in the paper–if you thought it was interesting, others might too.
- Are you in the loop of an ever-changing industry? Share the knowledge! Doing so will in no way detract from your potential customer base but will, rather, add to it. Developing your expertise will generate a precious reputation and following. Great instances of this subcategory are those in the healthcare field, disseminating information about ACO’s and Medicare.
- Along the way, you’ve certainly picked up dozens, if not hundreds, of tips and tools of the trade. These tiny nuggets of information are truly valuable–people love small, tidy bytes of usefulness. Additionally, people will follow your feed in anticipation of future usefulness–a sustainable cycle.
- Genuine engagement is a difficult process to learn, but you can easily fake the actions in the meantime! The best updates and tweets are short and genuine. What counts as genuine in the social world? Make sure you actually care about the responses; absolutely avoid asking a question at the end of a status just to justify saying something about yourself at the beginning.
- Respond! Asking a question isn’t enough. Responding to answers will continue to grow your readership, as engaged users will be blasting your conversation publicly.
- Have a conversation. If I’m low on original things to say, I turn to the social world for inspiration. It’s not always about us anyway–it’s about the other people, as is all marketing and manufacturing. Scan your newsfeed often, looking for relevant posts to which you can respond, starting a conversation.
- A huge chunk of people say they follow companies for discounts and coupons. By offering these specials every so often, you’re more likely to develop an audience with open-ears, ready for your message.
- Share critical information. If you’re a local restaurant, it’s OK to share emergency storm information or huge wrecks to avoid. I’m not saying you should become a news account, but if you think the information will benefit someone and it seems relevant in some way, share it.
- Social will separate progressive, early-adapting companies from the non-believers. Why? We’re already becoming accustomed to the feeling of being on a personal level with companies. When Outback or American Airlines tweets me back, I feel like, “Man, this huge company takes the time out to tweet one single potential customer back. That’s pretty awesome,” and this is my job! It’s a powerful thing, but companies obsessed with ROI will fall by the wayside, or end up spending loads to scramble and catch up. Sharing the personal side of your company is not just “OK”, but encouraged! No, I’m not encouraging you to get a little Penelope Trunk on your customers, but showing that there are actually humans behind your company will work in your benefit.
- I encourage my clients to tweet and post pictures of the team working, goofing around during a break, sites traveling, etc.
- Just how personal you want to get depends on your business, of course, but even if you’re doing social for a more formal company, the sheer act of engagement will boost your “human factor” in the eyes of followers.