In honor of the new year, I’m starting a new business and social media category on the Stylist Quo. Have you always wanted to be your own boss? Now’s the time! With our modern, hyper-connected world, you can get started without giving up your day job just yet. Stay tuned for more related posts. Check out the business in the meantime, SQ Modern Media.
Every year’s end, we promise ourselves the coming year will be “our year”. We’ll take control and reach our full potential, often manifested over tireless hours on the treadmill, right? Well, this is a new year’s resolution that doesn’t require a gym membership…
but you can’t afford to miss it, either.
Blogging has been seen for many years as relatively “geeky” or an outlet for self-importance to spew out. Yet in the last couple years, the business world has finally begun to see blogging with the importance it deserves.
The Modern Consumer
Blogging is, indeed, the future of marketing and customer relations.
Business is no longer cold and dead, delivered by overseas robots. Well, of course, some of it is cold and dead, delivered by overseas robots, but no consumer wants to think of it like that.
With the blossoming of social media began a different business-to-customer dynamic: personal, casual, useful. It’s not enough anymore to simply scan promotional flyers in your inbox; consumers want to get to know businesses. They want to be entertained by businesses. They want communication, and they want it now. Why? Because they can. Because we’re so quickly and easily connected that it’s an absolute given. That within this global sea of people–to whom almost all companies could connect their product–consumers want to feel special, courted, entertained, understood, and taken seriously.
You’re right. It’s quite a lot! So what’s the answer?
Of course, I don’t believe that you can or should attempt any of this without social media, but we’ll tackle that on another day. Blogging will get you going.
The Dating Game – Let Her Come to You
With a blog, you’re able to establish your expertise in a less obvious, aggressive way. That is to say that, instead of running commercials pummeling how much “righter” than competitors you are, consumers come to you when they’re in search of information in your field.
Keep the typical rules of dating in mind here, and you’ll always be one step ahead. Isn’t it almost always preferable to get the desired to come to you, rather than to come to them? When they come to you, it’s their idea, and you’re what they want. You go into the relationship with the upper hand, and this modern business climate mirrors the phenomenon beautifully.
You show just how much you know and just how useful the information can be. Don’t let yourself be drawn into the small-minded trap of thinking that by disseminating information you’re somehow shrinking your pool of prospective clients. The people who would be satisfied by a singular blog post probably wouldn’t hire you anyway. Instead, you’ve put your expertise out there in a way that will easily woo other suitors.
Solopreneur or consultant? Consider your personality the product and allow others to fall in love with you. To hire an individual, a hefty level of trust is necessary, and you’re drastically cutting down the courting period by making transparent your business and personality.
Do or Die
When it comes down to it, it’s not just good to have a blog. It’s bad not to have one. The companies that see and understand this new consumer will pass you by!
Awfully doomsdayish for such a simple thing, right? So get to it. 2013 is year of the blog–start one for your business or practice, and I guarantee you’ll see results.
Stay in touch for future articles on getting started blogging, how to design a blog for your specific practice, and how to use social media to its potential.
Cheryl Hurley is a social media and blogging consultant at SQ Interactive. Contact her for a more information on her services and a free quote.1