Safer Skincare: Beautycounter with 40 Aprons | Safe, Effective, Beautiful
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Safer. Effective. Beautiful.

Hi! I’m Cheryl, author, recipe developer, and photographer of 40 Aprons. If you follow my blog or make my recipes, you know just how passionate I am about making healthy food delicious. What I put in my body (and what I feed my family!) is so important to me, and it’s become my mission to share my recipes and make it easier and easier on other families to eat healthy, too.

But it doesn’t stop at what you put in your body; what you put on your body can be just as important. After all, our skin’s our largest organ, and it’s incredibly good at absorbing what we slather on it. Unfortunately, what so many of us put on our bodies include ingredients with scary side effects: endocrine disruption, hormonal imbalance, infertility… those are just a few!

Luckily, Beautycounter marries two things I never thought possible: safe skincare and makeup with seriously gorgeous and effective products. True natural beauty! Click the button below to shop with 40 Aprons (And, of course, it costs nothing for you to shop with us – we just get to be friends!) or read more about my favorite products and what happened to my health after making the switch below.

Safer Skincare Matters.

If you’ve been following me on social over the last year or so, you’ll know that I’m positively smitten with Beautycounter products. I made the switch to safer skincare and makeup years ago (Like 8 years!). But the products were just not that good, so I would always end up back with conventional products. I knew that what was in them wasn’t great, but I needed them to work, too.

When I discovered Beautycounter, it was a strange moment of feeling like I was using the high-end department store makeup I was used to but with none of the unsafe chemicals, hormone disruptors, or toxins. What’s even weirder?

Within a couple months of making the switch to Beautycounter – without changing my diet or anything else – I actually fixed my mild hypothyroidism (And got all my levels into optimal range!) and started ovulating earlier, when I’d always tended to ovulate late.  My symptoms of estrogen dominance simply melted away when I made the switch; I changed nothing else about my diet or exercise. Pretty powerful, huh?

It was such a tangible realization for me that what I’d been putting on my skin and in my hair made a real impact on my hormonal balance. I knew I’d never, ever go back.

I’m so passionate about this cause and this company, and I think you will be, too. Not only are the products absolutely amazing (Seriously – I’ve had clients tell me they can go without makeup after years feeling like they needed to wear it daily… after a few days of using the products!), but they’re safe and effective. What we put in our bodies counts, but we put on them does, too!

My Favorite Skincare Products

Countermatch Recovery Sleeping Cream
Nourishing Rosewater Mist
Countermatch Adaptive Moisture Lotion
No. 3 Balancing + Charcoal Facial Mask
Nourishing Cream Exfoliator
One-Step Makeup Remover Wipes

My Favorite Makeup

Tint Skin Hydrating Foundation
Ultimate Nudes Eyeshadow Palette
Color Intense Lipstick
Touchup Skin Concealer Pen
Mattifying Powder
Volumizing Mascara

My Favorite Body & Hair Care

Body Butter: Citrus Mimosa
Daily Shampoo
Countersun Mineral Sunscreen Mist
Countersun Mineral SUnscreen Stick

My Favorite Baby & Kids Care

Nice Do Kids Shampoo
Baby Daily Protective Balm
Baby Soothing Oil
Super Duper Clean Kids Body Wash
Baby Gentle All-Over Wash
Calming Diaper Rash Cream

The 3 Ways to Join Beautycounter

1. Shop as a Customer

Become a customer and start swapping out your beauty products and cosmetics to safe, non-toxic versions from Beautycounter. Vote with your dollars and support companies that are working hard to change the beauty industry!


2. Join as a Band of Beauty Member



3. Join as a Consultant

Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices.

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!

We are a direct retail company (not an MLM), we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which you will earn right back!).

This is the right time to join Beautycounter! We are growing fast – we grew 350% last year! Most consultants are the first in their area and are able to build their business and spread the word quickly!

We offer tons of support on our team and we will coach you in how to educate others and run a successful business!

  • Click this link and then scroll down to the middle of the page to “Join the Mission: Become a Consultant”
  • Enter your email and other required info to create your account. It will say Choose a Mentor and give you an option for the default, which is “BeautyCounter HQ.” Under that, click Select a Different Mentor and put in Cheryl Malik in the first and last name section.
  • Add your Enrollment Kit into your cart – this is the package they require you to purchase if you want to be a consultant.
  • You can optionally add one of the special Enrollment product packages to your shopping cart for a discounted option.
  • Finish the enrollment page and place your order.